“Make your netWORK your net WORTH”

A great man once said smart entrepreneurs make their network their net worth. This means beyond regular income sources you can make money directly or indirectly from the people you meet at social gatherings. It’s not all about having a good chat, good laugh or nibbling on finger foods with some cocktail. You don’t just get to meet prospective clients but people who may have or will direct you to solutions to help grow your business.

Business support organization TechnoServe has over the years been offering training and solutions to start ups and growing businesses. At a recent networking event a resource person provided by Technoserve gave this advice. “When you attend a networking soiree or cocktail, walk up to somebody or a group and strike up a conversation.” Tell them about what you do, how you do it etc. Technoserve believes limiting interactions with people already within your circles is disadvantageous to any business.

ENGEN is a business plan competition run by Technoserve offering solutions and support start ups and businesses which emerge as finalists from dome five hundred applicants. The 4 and half year project with entrepreneurs from some regions wrapped up at soiree for informal learnings.

The Entrepreneurs shared some benefits of networking. Chocolate makers Decokraft and local ICT company 233 Apps for instance said they had received recommendations, solutions from colleague entrepreneurs or their experience.

So next time you find yourself at a social gathering make sure it brings some benefit to your business.

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